Brand Guidelines

Our visual identity and brand standards

Brand Identity

Who We Are

Tagline

Put your books
on Autopilot

Name

Briefcase

Our Personality

Simple/ˈsɪmp(ə)l/

adjective

Easy-to-use, opinionated, minimal

Smart/smɑːt/

adjective

Intelligent, AI-native, automated

Trustworthy/ˈtrʌs(t)wəːði/

adjective

Explainable, transparent, reliable

Logo

Wordmark

Icon

Icon + Wordmark

Favicon

Colour Palette

Typography

Briefcase

Bricolage Grotesk600

Wordmark only. Never use for body text or UI.

Kerning

Br-7ri-3ie-5ef-2fc-2ca-2as-4se-4

Headlines

Newsreader300

Marketing headlines, page titles, and section headers.

Use for

Hero textPage titlesSection headers

Card Title

Body text goes here

Inter400 · 500 · 600

All UI text, buttons, labels, body copy.

Weights

600 Buttons, emphasis

500 Labels, subheadings

400 Body, descriptions

Type Scale

DisplayMarketing hero

3rem · 48px · Light

Put your books on Autopilot

TitlePage titles

2.25rem · 36px · Light

Invoice Processing

HeadingSection headers

1.875rem · 30px · Light

Recent Transactions

Icons

Phosphor Icons

We use Phosphor Icons exclusively. Outline for default states, fill for selected or active states.

Library: phosphoricons.com

Size: w-5 h-5 (default)

Tokens

Spacing

Base unit: 4px

Border Radius

6px

Buttons

8px

Inputs

12px

Cards

16px

Modals

Tailwind: rounded-md, rounded-lg, etc.

Components

Buttons

Specs: px-6 py-2.5 · rounded-lg · font-medium

Inputs

Label

With value

Specs: px-4 py-2.5 · rounded-lg · focus:ring-2 focus:ring-primary-500

Cards

Default Card

White background with subtle border. Used for content grouping.

Muted Card

Subtle background, no border. Used for secondary content.

Specs: rounded-2xl · p-6 · border (default) or bg-slate-100 (muted)

Assets

GA Launch Video

Animated launch announcement for LinkedIn (16:9). Auto-plays on scroll, loops continuously. Use the fullscreen button for high-quality screen recording.

Briefcase

Now Generally Available

The AI Autopilot for UK accountants

Start in seconds

Practice name

Start free trial

Connect

Link your software

Xero

Briefcase

QuickBooks

Autopilot

AI processes everything

VendorCategoryAmountVATAI

AWS

INV-2401

Trainline

INV-2402

Adobe

INV-2403

Acme Corp

INV-2404

Notion

INV-2405

Financial close

Close the books in real time

Fixed asset journal created

MacBook Pro · 36-month straight-line

Prepayment schedule posted

Annual insurance · 12 monthly entries

Accrual detected

Q4 rent · £3,200 accrued expense

Deferral journals posted

SaaS revenue · 3-month deferral schedule

Start your 14-day free trial

www.briefcase.so

No credit card required

Dimensions: 16:9 aspect ratio · 20s loop · Auto-plays on scroll

Accruals Feature Video

Animated feature demo for accruals (16:9). Shows pattern detection, month-end accrual suggestion, and automatic reversal. Auto-plays on scroll, loops continuously.

Upload invoices as usual.

Click to upload or drag and drop

.pdf · .jpeg · .png · .docx

BrightPay

Payroll

£340.00

Business Gas

Utilities

£210.50

Autopilot active

Recurring transaction detection

Running silently

BrightPayPayroll

Oct 2025

£337.50

Nov 2025

£339.00

Dec 2025

£340.50

Recurring transaction detected

Business GasUtilities

Nov 2025

£207.00

Dec 2025

£209.50

Recurring transaction detected

Month end.

February 2026Month end

—Saturday

Period close · 28 Feb 2026

Invoice arrives.

February 2026Invoice pending…

28Feb

28 Feb14 Mar

Briefcase scans for what's missing.

Accrued Expenses

Accrual28 Feb 2026BrightPay payroll — invoice not received£340.00

Accrual28 Feb 2026Business Gas — invoice not received£210.50

Suggested journal

Dr Accrued Expenses£550.50

Cr Accruals Control£550.50

Post

Reversal auto-detected when the invoice arrives.

BrightPay payroll

REF-047291-C · 14 Mar 2026

£340.00

Every accrual tracked. Every reversal matched.

Accruals Tracker

ExpenseAccruedReversedNet

BrightPay payroll

£340.00

—

Business Gas

£210.50

—

Dimensions: 16:9 aspect ratio · 27s loop · Auto-plays on scroll

Autopilot Feature Video

Full-stack product demo showing document capture through to VAT, month-end and tracking codes. Auto-plays on scroll, loops continuously.

Published0

XeroAccounting Software£350.00

Published

AWSCloud Hosting£342.80

Published

SlackSoftware£96.00

Published

TrainlineTravel£67.50

Published

Awaiting review0

Director SalaryPayroll£8,500.00

Review

HMRCPAYE£1,234.00

Review

6 of 8 published automaticallyExceptions flagged for review.

Adobe Inc·Creative Cloud Annual£1,440.00

Prepayment detected

Jan 2025£120.00

Feb 2025£120.00

Mar 2025£120.00

Apr 2025£120.00

May 2025£120.00

Month 3 of 12 · £360 released

Prepayments. Recognised, scheduled and released over time.

Apple Inc·MacBook Pro 14-inch£1,200.00

Fixed asset detected

Year 1£400 / year→£800 remaining

Year 2£400 / year→£400 remaining

Year 3£400 / year→Fully depreciated

Current net book value

£0.00Depreciating monthly

Fixed assets. Tracked from purchase to fully written off.

Oct 2024AWSCloud Hosting£337.50

Nov 2024AWSCloud Hosting£339.00

Dec 2024AWSCloud Hosting£342.80

Recurring pattern · 3 months

Jan 2025 · no invoice found→ Accrue £342.80?

Post accrual

Auto-reversal · Feb 2025✓

Accruals. Matched, posted and reversed each month.

Dimensions: 16:9 aspect ratio · 33s loop · Auto-plays on scroll

Briefcase Ledger Launch Animation

Animated launch sequence for Briefcase Ledger. Multi-phase reveal covering capture, reconciliation, reporting, and HMRC submission. Auto-plays on scroll, loops continuously.

Dimensions: 16:9 aspect ratio · Looping · Auto-plays on scroll

Briefcase Conferences Promotion March 2026

Conference product tour animation used for March 2026 events. Shows pain point counter, product intro, AI reconciliation, real-time close, and MTD readiness.

Dimensions: 16:9 aspect ratio · Looping · Auto-plays on scroll

LinkedIn Company Banner

Optimised for LinkedIn company page cover image (1584 x 396 px). Features tagline, Xero 5-star rating, and connected app badges.

★★★★★ on Xero App Store

Put your books on Autopilot

AI-native bookkeeping and accounting automation for UK practices

Connected App

Briefcase Ledger

Dimensions: 1584 x 396 px · 4:1 aspect ratio · PNG export

MTD on Autopilot

Launching Today

BriefcaseLedgerBETA

Upload Built For Clients

Data Capture

Upload documents✕

Click to upload or drag and drop

.pdf, .jpeg, .png, .heic, .xlsx

receipt.jpeg

invoice.pdf

aws-bill.pdf

rental-inv.pdf

photo.heic

Web upload

5 documents uploaded

Reconcile On Autopilot

Bank Reconciliation

Lloyds Business12-34-56 · 12345678

AI Autopilot

Date	Description	Amount	Contact	Category	Tax	Document	Status
26/03	STRIPE PAYMENTS UK LTD	£2,948.78	Stripe Payments UK Ltd	200 - Other Income	20% VAT	INV-2847	Reconciled
25/03	AWS EMEA 742918301	-£412.30	Amazon Web Services	404 - Computer Costs	20% VAT	INV-2831	Reconciled
24/03	OCTOPUS ENERGY REF 8B2	-£87.50	Octopus Energy	410 - Light & Power	No VAT		Coded

Full Ledger Reporting

Reports — FY 2026/27

Profit & LossFY 2026/27

Income£63,650

Sole-trade income£38,450

UK property — 14 Park Road£15,000

UK property — 7 Mill Lane£10,200

Expenses£17,830

Mortgage interest£8,240

Insurance£2,160

Repairs & maintenance£3,450

Travel£1,820

Software & IT£960

Professional fees£1,200

Net Profit£45,820

HMRC Submission

HMRC Submissions — Tax Year 2026/27

Self-employment

UK Property

Foreign Property

6 Apr – 5 Jul

Income

£12,450

Expenses

£3,280

Submit

6 Jul – 5 Oct

Income

£18,320

Expenses

£4,150

Submit

6 Oct – 5 Jan

Income

£15,880

Expenses

£3,420

Submit

6 Jan – 5 Apr

Income

—

Expenses

—

Not yet due

HMRC connected • 0 of 4 submitted

Briefcase LedgerBETA

Start your free trial at briefcase.so

MTD ITSA Countdown

Days remaining

The AI

Autopilot

for Accountants & Bookkeepers

AI Autopilot

app.briefcase.so/client/dunder-mifflin

Costs Inbox

Briefcase

Michael Scott

Clients

Dashboard

Workflows

Current Selection

Dunder Mifflin

Bookkeeping

Costs

Sales

Bank

Financial Close

Prepayments

Accruals

Fixed Assets

Revenue Recognit...

Balance Sheet Rec...

Help

Settings

Dunder Mifflin

Bookkeeping — Costs

AI Autopilot

Published0

XeroAccounting Software£350.00

Published

AWSCloud Hosting & Infra£342.80

Published

SlackSoftware — Comms£96.00

Published

TrainlineTravel & Subsistence£67.50

Published

Google AdsMarketing & Advertising£520.00

Published

NotionSoftware — Productivity£48.00

Published

Awaiting review0

Director SalaryPayroll£8,500.00

Review

HMRCPAYE & NIC£1,234.00

Review

6 of 8 published automaticallyExceptions flagged for review.

Real-Time Close

app.briefcase.so/client/dunder-mifflin

Prepayments

Briefcase

Michael Scott

Clients

Dashboard

Workflows

Current Selection

Dunder Mifflin

Bookkeeping

Costs

Sales

Bank

Financial Close

Prepayments

Accruals

Fixed Assets

Revenue Recognit...

Balance Sheet Rec...

Help

Settings

Prepayments

Financial Close — Prepaid Expenses

Adobe Inc·Creative Cloud Annual Subscription£1,440.00

Prepayment detected

Jan 2025£120.00

Feb 2025£120.00

Mar 2025£120.00

Apr 2025£120.00

May 2025£120.00

Month 3 of 12 · £360 released25%

Fixed Assets

Financial Close — Depreciation & NBV

Apple Inc·MacBook Pro 14-inch M3 Pro£1,200.00

Fixed asset scheduled

Depreciation schedule

Year 1£400 / year→£800 remaining

Year 2£400 / year→£400 remaining

Year 3£400 / year→Fully depreciated

Current net book value

£0.00Depreciating monthly

Accruals

Financial Close — Accrued Expenses

Oct 2024AWSCloud Hosting£337.50

Nov 2024AWSCloud Hosting£339.00

Dec 2024AWSCloud Hosting£342.80

Accrual suggested · 3 months

Jan 2025 · no invoice found→ Accrue £342.80?

Post accrual

Auto-reversal scheduled · Feb 2025✓

MTD and Year-End Submissions

MTD ITSA· Tax Year 2026–27

October deadline · 6 Oct 2026

48 clients

ClientJanAprilJulyOctoberYear-endStatus

Sarah Mitchell

Sole Trader

Submitted · Year-end

James Okonkwo

Sole Trader

Submitted · October

Emma Thorpe

UK Property

Review · July

Raj Patel

Sole Trader

Submitted · July

Claire Hudson

Foreign Property

Reconciled · April

Tom Barrett

UK Property

Review · July

48 clients:31/48 submitted9 in review8 reconciled

Deadline: 6 Oct 2026